In today’s business world, clear and direct communication is a key success factor. A trademark of Anglo-American business
leaders is their ability to engage effectively with large and small audiences alike. We have summed up the best practices of Anglo-American communication into eight points, entitled EBM’s Communic8, highlighting the proven, most-effective principles of business communications, whether the message is delivered verbally, in writing or by video.
Here’s all you need to know to get your message across – from EBM’s Anglo-Saxon Method:
1. Audience first. Understand your audience. They will hear you better if you address their needs.
2. Take ownership. It’s your show, not your slide show. Make your point, not your PowerPoint. Delivery is key
3. Delivery is the message. How you say it is more important than what you say.
4. Start with conclusion. First, tell them what you’re going to tell them. Then, tell them. Then, tell them what you told them.
5. K.I.S.S. Keep It Short and Simple: clear structure, short sentences, no jargon.
6. Reduce & repeat. The more messages there are, the less likely each will be remembered. Less is more.
7. Rehearse. Practice makes perfect and shows respect for your audience, which is key to creating engagement.
8. Respond. Q&A time is crucial. The audience will remember the interaction more than the presentation.
For more information, contact EBM.
