EuroBusiness Media continues a series of 1-minute video tips on communicating effectively. In Episode 3 of 18, EBM Presentation Coach Andrés Hoyos-Gomez presents a key concept for getting your message across: the SOCO, or Single Overriding Communications Objective. Watch to learn how this ‘North Star’ can guide your presentation.
Tune in for a new video each month with a different member of the EBM team, and don’t forget to check out Episodes 1 and 2!
