It’s been an embattled year for Volkswagen, but the German carmaker has come up with a new strategy for its core brand that comms professionals can learn from. It boils down to “focus” and looking at your business from a different vantage point.
It’s been an embattled year for Volkswagen, but the German carmaker has come up with a new strategy for its core brand that comms professionals can learn from. It boils down to “focus” and looking at your business from a different vantage point.
