To ring in the New Year and highlight your plans for 2015, check out this list of marketing books and articles recommended by Marketing Science Institute. Note that some articles have limited availability, so be sure to download quickly! Also don’t forget to add EBM’s Founder & CEO Adrian Dearnell’s new book, “Le média training : réussir face aux journalistes,” to this list. Available in French, the book can be purchased online from Amazon or Fnac.
