The term “soundbite” has come to mean “short, meaningless phrase that fits into a video report” but that would not be given enough acknowledgement to put your across message concisely. Today, with more information being disseminated via space-constrained Twitter and other forms of social media, your message needs to be short and meaty or it could be excluded completely. EBM can help you with this, of course; meanwhile, here are some tips on how to build a solid soundbite.
